Back when I was a kid, the thought of ‘buying’ water was absurd – why buy it when there were drinking fountains everywhere if you were truly desperate to drink something? But since then, people have realized the benefits of drinking more water, and the convenience of being able to take safe, filtered water with you – or to buy it when you’re on-the-go. Bottled water is everywhere, from playgrounds and sports fields to board rooms and hotel suites.
One huge issue that we as a society are becoming ever more aware of lately is the environmental impact of all of those years’ worth of empty plastic bottles disposed of in our landfills. Some people have moved completely to re-usable water bottles, but there are so many times when it’s still just more convenient to bring or buy a bottle of water or two.
PepsiCo’s Aquafina has recognized this, and created a solution – their new, innovative Eco-Fina bottle.
What it is:
The Eco-Fina bottle is the lightest weight plastic water bottle available, and uses 50% less plastic than their previous bottle design – saving an estimated 75 million pounds of plastic every year (source=Aquafina).
With a per-bottle weight of only 10.9 grams, the Eco-Fina bottle features a contemporary “rippled web” design and is 100% recyclable. The bottle is approximately 2 grams lighter than competitive bottle water packaging in the market.
Some of the additional benefits of the new packaging include:
- Starting in 2009, traditional cardboard base pads will be removed from Eco-Fina Bottle 24-packs, contributing to the removal of approximately 20 million pounds of corrugate by 2010.
- The Eco-Fina Bottle will be sold in 24-packs featuring new, contemporary shrink wrap packaging graphics, which will prominently display the Eco-Fina Bottle logo and sustainability achievements.
- The bottle’s eye-catching “rippled web” design goes beyond aesthetics, ensuring its structural soundness and functionality.
Aquafina’s rigorous HydRO-7 purification system, including seven different processes such as ozonation, carbon filtration, and reverse-osmosis processes, removes nearly all of the trace elements and impurities which may affect water’s taste. The Eco-Fina Bottle offers consumers the same great-tasting, pure water in a much lighter, more eco-friendly 100% recyclable bottle.
Here’s my take on it:
I was sent a package of three bottles showcasing the new Eco-Fina design:
The very first thing that I noticed immediately is how extremely lightweight the bottles are. I mean, a bottle of water is certainly not light, by any means – but these are definitely an improvement. With lugging around water bottles on top of baby and kid gear most of the time, any little weight difference is a huge help. The bottles also fit comfortably in my hand without slipping, and in our van’s cup holders.
To be honest, I haven’t always been a fan of Aquafina’s water – there’s just something about the taste that doesn’t appeal to me. It had been a while since I’d tried it though, and when I tasted one of these sample bottles, I was pleasantly surprised to find that I really liked it. I drink a lot of water during the day – it’s pretty much the only liquid that I drink at home, and I usually have a bottle on hand when we go out as well. I go back and forth between re-usable bottles and disposable ones – I really like the fact that these are recyclable and therefore much less likely to end up in landfills.
The bottom line:
It’s good to see how this company is utilizing sound environmental practices in both their manufacturing and packaging of their product. Aquafina’s new Eco-Fina bottle is not only attractive and lightweight, but eco-friendly as well.
Where can you find it?:
The Eco-Fina Bottle is available in 24-packs wherever bulk bottled water is sold.
I have the opportunity to offer an Aquafina prize pack to a lucky reader! The prize pack includes a 24-pack of the new half-liter Eco-Fina water bottles as well as a black messenger bag made entirely of recycled plastic material. If you’d like to try out this innovative new bottle design, here are the rules:
- Enter by leaving a comment here to let me know how often you drink water during the day. Please don’t just say ‘choose me’, or your entry will be discarded.
- The contest will run until Monday, April 27th at 11:59 pm EST. The winner will be selected through random drawing, contacted by e-mail, listed on this post and also submitted to PRIZEY.Fetch. US entries only, please.
- Please leave a valid e-mail address or other way to contact you! If you don’t wish to leave your e-mail address, please make sure that you leave a unique name and check back with PRIZEYWinners to see if you won. If the winner hasn’t responded within 3 days, an alternate winner will be chosen by random drawing.
- If you’d like extra entries, you can:
- Subscribe to my RSS feed (click on the orange icon in the upper right sidebar) or subscribe via e-mail – leave me a separate comment to let me know.
- Mention this contest on your blog with a link back to this post, and leave a separate comment with the link to your post so I can find it.
- Either Twitter about, ‘Stumble’, ‘Digg’ or ‘Kirtsy’ this post – leave me a separate comment with your username at whichever site(s) you chose (one extra entry per method).
So that’s a total of 7 comments/entries if you do all of the extra entry options.
THIS CONTEST IS NOW CLOSED – the random number generator has chosen comment #215 as the winner:
Congratulations to Darcy (no blog) whose extra subscription entry has won for her! I will be e-mailing you shortly to work out the details.