Celebrating 30 years of Huggies!

We’ve had kids in diapers pretty much straight through since 2001. That’s over 7 years now. And up until just recently, we’ve only ever used Huggies diapers. They have been the best that we’ve found in terms of leak control, they fit and grow with our kids really well, and we can trust that they will well, do what diapers are supposed to do. 

This fall, Huggies is celebrating its 30th year of helping moms and their babies right from newborn stages on through potty training. Amazingly, today’s moms were among the first generation to ever wear Huggies (just years after landing the first man on the moon!)  Today, Huggies stands as proud grandparents having guided the cycle of generations with a product that has, over the years, modernized and evolved just as the role and definition of being a mom has.

What it is:

Huggies recognizes that every mom is unique. To celebrate 30 years of the moms who have inspired us, Huggies is launching Generation Huggies 30 Years, 30 Moms. Moms across America will have the opportunity to share their personal stories of what being a mom means in a 60-second video. The stories of 30 moms from across the country will be featured in a national ad campaign this winter. In addition, one lucky winner will receive $30,000 to put toward the future of the next generation of Huggies wearers.

Generation Huggies takes the celebration on the road this fall and travels to major cities across the country. As part of the tour, moms will be able to create their own video at the Video Creation Station for a chance to be part of the national ad campaign, and join the Huggies Baby Network. As a HBN.com member, moms will be the first to learn all about new Huggies product information, mom-to-mom tips, fun activities and games, message boards, expert advice and special offers.

About Generation Huggies – 30 Years 30 Moms:

1. Now though November 20, 2008, there are two ways for moms to create a video reflecting on, “What Motherhood Means to Me.”
2. Videos can be uploaded to www.GenerationHuggies.com
3. Alternatively, moms can create a video on-site when they visit a local Generation Huggies event.
4. Videos should be no longer than 60 seconds in length and no larger than 5MB.
5. Everyone can participate by giving a hug, or vote, to their favorite video through November 30, 200.
6. Judging ends November 30, 2008.

About Generation Huggies Sweepstakes:

1. Anyone can enter the Generation Huggies Sweepstakes for a chance to win $30,000.
2. From now until Nov. 30, 2008, enter online by visiting www.GenerationHuggies.com.
3. The grand prize winner will receive $30,000 and will be chosen in December 2008.
4. Visit www.GenerationHuggies.com for the official sweepstakes rules and details. Entry is limited to one per day per person or e-mail address during the Sweepstakes Period. Void where prohibited; no payment or purchase necessary. The sweepstakes is open to legal residents of the 50 United States plus the District of Columbia, age 18 or older.

Huggies has partnered with celebrity mom Alison Sweeney, of The Biggest Loser and Days of Our Lives, to ask moms to tell us what it means to be a mom today. Both a mother and an expectant mom, Alison, knows the ups, downs and in-betweens of motherhood today,

“As a parent, I rely on my instincts. I know I’m not going to have all the answers, but I’m going to approach each new experience trusting that I’ll find the way that is right for my child,” said Sweeney. “Being a mom is the greatest role I’ll ever play, so I’m excited to be partnering with Huggies to invite moms across the country to share their knowledge and experiences and truly celebrate the wonderful, rewarding, challenging world of motherhood.”

Here’s a short B-roll video from one of the first stops on the Generation Huggies tour, in New York City – where Alison Sweeney was on hand to to welcome local moms to the Generations Huggies experience:

This post courtesy of:

www.momcentral.com
Smart Solutions for Everyday Moms